Wegmans Food Markets
One name strikes fear in the hearts of supermarket owners in New York, New Jersey, Pennsylvania, and now, Maryland and Virginia: Wegmans Food Markets. The grocery chain owns about 70 stores, but they are hardly typical. Much larger than most supermarkets (up to 130,000 sq. ft.), they offer specialty shops such as huge in-store cafes, cheese shops with some 400 different varieties, and French-style pastry shops. The company is known for its gourmet cooking classes and an extensive employee-training program. Founded in 1916, the company is owned by the family of founder John Wegman.
Wegmans won the #1 spot on FORTUNE Magazine's 2005 list of the "100 Best Companies to Work For." While Wegmans has appeared on the FORTUNE list since its inception, 2005 marks the first time the grocery chain captured the top spot.
-- Dun & Bradstreet
Assert the Wegmans difference on the Web, and position the company to compete in other ways.
Auragen designed a web site that not only "looks and feels" like Wegmans, but fulfills the brand promise online. The web site literally makes meals easy by providing tools that help customers plan and shop for meals more efficiently:
- Advanced Recipe Searches that allow customers to add ingredients directly to an online shopping list.
- Online Advertisement that provides detailed information on weekly specials - in excess of what's printed in the Sunday paper.
- Shopping Lists that sort themselves according to the walking path of the customer's preferred store.
- Weekly Email Updates that remind customers of what's fresh and new in their store.
- Food Library that answers the most detailed questions about unusual ingredients.
Auragen designed a web site that not only "looks and feels" like Wegmans, but fulfills the brand promise online. The web site literally makes meals easy by providing tools that help customers plan and shop for meals more efficiently:
- Advanced Recipe Searches that allow customers to add ingredients directly to an online shopping list.
- Many Awards, including "Best Food Site," Food Marketing Institute and Good Housekeeping Magazine, 2002
- > 60,000 customers receiving weekly email updates
- Up to 5% of targeted customers purchase web promoted product
|
