Russell Investment Group
Russell has been serving investors' needs for 70 years with an advanced multi-manager investing process. The result is a comprehensive approach that delivers tailored investment programs aimed at building and preserving wealth for all types of investors.
Russell's competitive advantage lies in continuous, in-depth investment manager research and extensive knowledge of financial markets. With 2,000 associates in offices throughout Europe, North America, and the Asia/Pacific region, Russell has impact on the investment management industry in every region their clients and shareholders call home.
Russell clients include prominent domestic and foreign funds and large multi-national companies.
Auragen has been working with Russell for the last 3 years.
For over two years, Russell Investment group has looked to Auragen Communications as a preferred partner/trusted advisor for professional consulting and technology services in support of multiple business units across Russell's global landscape.
Having worked with many business units and forecasted to engage with several others within Russell, Auragen's global approach has and will continue to provide valuable insight into Russell's business process and the technologies that support them. The value proposition is in leveraging this knowledge to help guide Russell into decisions that positively impact Russell's growth strategy while reducing total cost across the organization.
Auragen's development methodologies and processes have driven multiple internal and external online solutions that respond to the challenges faced daily in the complex financial industry. Our process encourages collaboration with Russell's internal teams and chosen partners to ensure deliverables are lockstep with strategic goals and measures.
Auragen has acted as a chief consultant in several areas of online strategy and methodology over the past two years.
Auragen provides Russell:
- Information Architecture Development
- Visual Design
- Strategic Workshops
- Online Focus Group Studies
- EyeTracking Studies
- Usability Studies
- Testing
- Investment Manager Outlook Quarterly Surveys
- Persona Research & Development
Specific Projects include:
- Extranet Development for Russell US Distribution Partners
- Russell's Online Pension Navigator for US Institutional Investors
- Online Cash Flow Management System Tool Development
- Complete Website Redesign - in process
Auragen's experience in delivering online brand-enriching experiences has helped Russell demystify the concept of multi-manager investing.
The Online Pension Navigator and the Cash Flow Management System provide Russell's investment managers with the necessary tools and online capabilities they need to be successful in a dynamic market.
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